Hospitality Case Study – The Dean

Company Profile:

The Dean offers a unique culinary and beverage experience in Manhattan’s Garment District. This upscale restaurant and bar provide a spacious yet cozy atmosphere where neon lights blend with lush wallscapes, creating an inviting space for any social gathering.

Strategic Approach:

The Dean sought to enhance its visibility in the highly competitive NYC neighborhood. Advertise Golden crafted a comprehensive brand and digital strategy from the ground up for this new venue. Our approach included custom audience targeting based on interest and demographic geofencing within NYC, focusing on paid channels like Facebook and Instagram.

Performance Analysis & Recommendations:

We harnessed data from our advertising efforts and Google Analytics to propose recommendations for optimizing landing pages. Additionally, we provided Google Analytics implementation and weekly reports on marketing & sales performance. 

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