B2B Case Study – Cloudnine

Company Profile:

CloudNine is a SaaS firm offering an e-Discovery automation platform to a diverse set of entities including corporations, law firms, government agencies, and legal service providers. The firm required a robust paid media strategy to facilitate lead generation and drive qualified traffic to its site.

Strategic Approach:

Advertise Golden curated a tactical approach to drive lead generation via paid search, Google Display network, and LinkedIn Lead ads. Despite CloudNine’s elusive audience, the strategy emphasized placements that could effectively reach the targeted demographic. The approach also employed LinkedIn and Google to channelize top-of-funnel traffic and remarketing lists while encouraging potential customers through paid search to schedule a demo or fill out a lead gen form.

Performance Analysis & Recommendations:

Advertise Golden offered informed suggestions on gated content and improvements in landing page copy & design. We ensured a complete implementation of Google Tag Manager & Google Analytics and integrated HubSpot with CloudNine’s lead generation forms. We also delivered an API-based dashboard for the client to track marketing and sales performance.

Please follow and like us: