B2B Case Study – Pressable

Company Profile:

Pressable, a SaaS entity owned by Automattic, provides WordPress hosting solutions to agencies, freelancers, and small businesses. Following a change in leadership, Pressable sought an efficacious paid media strategy to convert incoming traffic into leads or new accounts.

Strategic Approach:

Advertise Golden devised and executed a data-centric strategy leveraging conversion rates, time to conversion, and lifetime value to catalyze lead generation and account creation. We implemented multi-channel campaigns via paid search, display, Facebook, and LinkedIn to amplify brand awareness and enhance traffic quality. This approach also resulted in a twofold increase in website conversion rates and reduced lead and customer acquisition costs.

Performance Analysis & Recommendations:

Utilizing advertising and Google Analytics data, Advertise Golden proposed optimization strategies for landing pages and lead generation forms. This initiative also included comprehensive implementation of Google Tag Manager and Google Analytics. Furthermore, we provided a real-time reporting dashboard for monitoring marketing and sales performance.

Client Testimonial:

“We like the direct feedback, quick response, and “no fluff” results-oriented approach.”

– Bryce Smith, Marketing Operations Lead Pressable

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