Hospitality Case Study – Bagel Dudes

Company Profile:

Bagel Dudes is a family-owned bagel and coffee shop operating across five locations in Massachusetts and Florida. Since its inception in 2015 in Beverly Farms MA, it has been offering freshly baked, in-house NY-style bagels and a wide assortment of hot and iced coffees.

Strategic Approach:

Advertise Golden crafted and executed a data-informed strategy focusing on conversion rates, return on ad spend, click-through rate, cost per click, and more for Bagel Dudes. Our approach consisted of custom audiences based on email lists, interest-based and demographic-based targeting, and geofencing, with a strong emphasis on paid channels like Facebook, Instagram, and Google Display.

Performance Analysis & Recommendations:

Leveraging data from our advertising and Google Analytics, we offered recommendations to optimize landing pages.We helped this client grow and scale up as they opened 4 new locations and plan to continue opening new locations supported by our advertising strategies. Additionally, we provided Google Analytics implementation and weekly reports on marketing and sales performance. We helped increase their impressions by 190% from less than 30 thousand to over a million. We also increased their online traffic from 180 the first month, to an average of 7,511. 

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