Hospitality Case Study – Hotel Chantelle

Company Profile:

Hotel Chantelle operates as a unique nightclub venue in New York City, offering an exciting experience across its three floors, including a rooftop bar. As part of an in-house redesign, Hotel Chantelle sought to boost its weekend events and broaden its audience.

Strategic Approach:

Advertise Golden designed and executed a data-oriented strategy, leveraging conversion rates, Return on Ad Spend, and custom audiences based on past customers to amplify high-value ticket sales for Hotel Chantelle. We concentrated our efforts on paid Facebook & Instagram ads to enhance ticket sales, optimizing Return on Ad Spend.

Performance Analysis & Recommendations:

On a total budget of $1,427, we achieved 15 purchases and drove sufficient awareness to double their ticket sales for weekend events. By using catalog ad formats and strategies to target the most suitable audiences, we significantly increased their attendance. We also provided weekly reports on marketing & sales performance.

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