Hospitality Case Study – The Jane Hotel Ballroom

Company Profile:

The Jane Hotel operates in New York City and is home to one of the city’s most unique nightclubs. Their objective was to sell out for New Year’s Eve in 2020, specifically focusing on VIP table & Ticket Sales. Success was measured by Return on Ad Spend (ROAS), essentially the revenue returned for every dollar spent on advertising.

Strategic Approach:

Advertise Golden formulated and executed a data-driven strategy using conversion rates, Return on Ad Spend, and custom audiences based on past customers to drive high-value ticket sales for The Jane Hotel Ballroom. Our focus was on paid Facebook & Instagram ads to amplify ticket sales, maximizing Return on Ad Spend.

Performance Analysis & Recommendations:

With a total budget of $2,330, we achieved 66 purchases with a conversion value of $17,753. Our ROAS of 7.62 implies that for every $1 The Jane spent on advertising, they received $7.62 in return, successfully selling out their inventory. We targeted past attendees and those who were similar to them using Lookalike Audiences and provided weekly reports on marketing & sales performance.

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