Mobile App Case Study – Tablelist

Company Profile:

Tablelist is a consumer tech company specializing in simplifying access to nightlife tickets and table reservations across the country through its web and mobile applications. Their goal was to acquire new users, lower the Cost Per Install, and boost sales.

Strategic Approach:

Advertise Golden developed and employed a data-backed strategy, utilizing conversion rates, Return on Ad Spend, and custom audiences based on past customers to drive high-value ticket sales. We focused our efforts on paid Facebook & Instagram ads to increase app installs, maximizing Return on Ad Spend.

Performance Analysis & Outcome:

Advertise Golden ran targeted ads through Facebook and Instagram to remarket to audiences, prospecting audiences, and lookalike audiences. We increased Tablelist’s RoAS from 5.12 to 22.05 and assisted in recovering abandoned carts by over 20%. We decreased CPI by 47% and augmented the lifetime value of new app downloads by 83%.

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